Agora Ltd. pioneered as a superstore chain in Bangladesh through the launch of Agora in 2001. Its first retail outlet was launched at Rifles Square setting about the journey for a brand which promises “Quality you can trust”. Agora aspires to consistently provide remarkably satisfying and valuable shopping experience through a business that improves the quality of life of its customers and stakeholders.
Providing our customers with fresh, safe, healthy and best quality products are of our utmost priorities. Collaborations with international development bodies such as Solidaridad has proven very successful through guiding mango suppliers in agricultural practices, ensuring fair prices and committed volumes to the farmers. An exciting upcoming project is with another international development company focused on directly sourcing compliant fresh produce from farmers providing them with training, eliminating middle men markups and eventually ensuring fair prices to the farmers and customers. Competency skills of our employees are constantly developed through numerous trainings and certifications in GLOBALG.A.P. and Food Safety Management System (FSMS).Agora also received ISO 9001:2015 certification from SGS for quality management system.
Agora’s customer satisfaction indexing on product, pricing and customer service results show the continued growing faith of our customers in the brand. The retail chain is the first to introduce an instant formalin checker at every outlet laying to rest any doubts in the minds of our customers. Furthermore, the long-standing agreement with Bangladesh Council of Scientific and Industrial Research (BCSIR) ensures testing and certification of fish, meat, fruits & vegetables are fresh and safe for human consumption at Agora.
Our energy packed team is committed to ensuring an engaging and exciting experience for our customers. We are continually evaluating our product offerings, services and campaigns to cater to their needs. Agora is thankful for its accelerating Active Loyal Customer base. It inspires us to progress further setting in motion to add more excitement to our loyalty program. Changing preferences, especially towards convenience, has not gone unnoticed. The retail chain is already in process to establish a reliable online platform very soon. Rapid expansion of retail presence is also among the top agendas of the organization, thereby expanding reach to our customers in compliant retail spaces. Agora, the first retail chain in Bangladesh, is going to invest $10 million in the next two years to double the number of its outlets to cater to the growing demand of city dwellers. Agora will be setting foot in Sylhet for the second time while further potential locations are being scouted in Dhaka and the major cities of the country. Support from the government has been aplenty; yet more is required at national levels. In the business of providing convenience to the customers, permission for special specified space allocations in residential neighborhoods will be a welcome move for supermarket retail chains.
The market is becoming more dynamic and Agora plans to supersede expectations. We focus towards providing a truly remarkable shopping experience with over 14,000 SKUs available to choose from. The Agora experience is not one of meeting merely daily needs; rather one where the entire value chain benefits the nation. Integrity is the core brand essence of Agora which believes “together we make the change, be our partner in progress.”
Agora Ltd. started its journey by setting up Agora in 2001. Later in 2009, it formed a partnership with Swedish firm Brummer & Partners to grow its footprint and improve services. Today, Agora is a joint venture of Rahimafrooz and Brummer & Partners, with the local group holding 30 percent stake and the Swedish firm the remainder.